Bodega SF is an evolution of Matthew Ho’s family's restaurant, Bodega Bistro, which operated from 2003-2017 out of San Francisco’s Tenderloin District, serving traditional Northern Vietnamese cuisine.

The brand’s success continued as Ho organized pop-up events, eventually transitioning to meal packages throughout the pandemic to meet demand. In 2022, Ho and his partners opened Bodega SF’s brick-and-mortar location, again located in the Tenderloin District, bringing high-quality Vietnamese cuisine back to the community with a modernized, casual fine dining experience. The family-style concept allows visitors to sample its variety of authentic, creative dishes.